About BlueWater Partners

What’s in a name?

To us, blue water conjures up images of clarity and contentment—and it’s literally where we find inspiration, spending time on Lake Michigan, not far from our headquarters in downtown Grand Rapids.

Our goal is to help clients find their own “blue water.” For some, it may be retiring near turquoise waters in the Caribbean. Others may want to preserve their wealth or find a better work/life balance.

BlueWater runs deep.

Skimming the surface of our client’s business is neither in their best interest nor ours. We dive deep, ask tough questions and aren’t afraid to present an alternative that runs counter to our client’s intuition.  No watered down solutions. No band-aids.

In our experience, it pays for our clients to have a true picture of their business and its value. By pairing our industry knowledge with our partners’ experience, we are able to dive into the complexities and nuances of each engagement and offer unique insight for successful outcomes.

Through our comprehensive, strategic approach, BlueWater Partners is dedicated to helping clients create, manage and realize business value.